// June 12th, 2009 // View Comments // Book Reviews, Business, Go-Giver Tour, Journal
It’s important to me to share what I’ve learned about what I’ve read to my friends, family, and peers. I am going to be using my blog for that purpose. I have started to develop a library of books; many of the books currently in it were accumulated over the past ten years of my life and include books that are generally fictional and romantic hallucinations of reality. These past few months however there is a drastic and obvious change in my bookworm’ish appetite.
Ever since I started taking social media seriously I was thrown into a world where a thought can change a life in a matter of seconds. I was introduced to many influential and life-altering individuals whom I am ever grateful to have had the opportunity to meet. One of these people are Mr. Bob Burg, that charismatic and intensely interesting author from ‘back east’ in Florida who wrote the book that I would attribute to being the pivotal point of my existence as a young entrepreneur.
Many of you who are reading this have seen, heard of, and have read the book, ‘the Go-Giver’ and understand already what I mean when I say this was a life changing book. There are thought processes identified that should be so obvious to the business person… I feel that the fact that we are in business is why we don’t see them. Sometimes it takes a look from the outside in to see what exactly is going on in our businesses, and we often aren’t presented with this opportunity. “The Go-Giver” is that opportunity. It covers what is my favorite idea that what we give in value should be more than what we receive in payment. Many people are baffled when I tell them this about the book. They don’t understand it or see the logic to it. Whether they are businessmen and women or just the average Joe employee or peer. The idea behind this concept that has already been proven to me is that when you give more in value than you receive in payment you get more out of your relationship with your clients and customers.
This should be logical but it is for some reason often overlooked and over-thought. Most people my age and older going into business think only about the management side of things, and feel that the bottom line is the most important aspect of their business. Don’t get me wrong, it sure is if you plan on existing for a long time; but the fact that without RELATIONSHIPS there would be no commerce, you would think that working on those relationships should be the obvious focalpoint for the bottom line. This is why I love the Go-Giver so much and (just ask anyone) I never shut up about it.
This is the first installment in what will be a series of shorter (than this post) blubs about the Go-Giver Book and what I’ve learned from it. After I’m done going over the Go-Giver I’ll be going over other books I’ve been reading from.
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